Now more than ever, thousands of us are streaming music – according to The Business of Apps SoundCloud alone has 76 million registered users and over 175 million people access the application once a month. Are you as impressed with these figures as we are!?
With the introduction of digital streaming and applications such as Spotify and Apple Music in high demand, the music landscape has made a plethora of different artists from all around the world more streamable and accessible. Each one offers more than 40 million songs meaning that you can listen to virtually every genre of music – or even any genre of podcast too – anytime you wish. From acoustic songs from Lewis Capaldi through to heavy rock songs from AC/DC, the choices are endless. And with over 345 million users (according to Spotify’s newsroom) using the app, it’s definitely to be expected!
So, how important is marketing in the music industry? Well, it goes without saying as to why marketing and promoting your music go hand in hand together – they’re a very powerful combination.
Let’s tell you some more interesting information about why marketing is so important in the music industry.
What is a music promoter?
Before we dive in, let’s start with the role of a music promoter.
In a nutshell, a music promoter is someone who publicises and promotes your music; essentially what we can do for you through our music and Spotify and Soundcloud music promotion. To get your music heard by many, through our music promotion services we will help you to promote your music in three simple steps: pre-release, pitching, and post-release, all of which have the objective to promote your music in the best and most successful way possible.
What defines music marketing?
Music marketing is about getting your listeners to know who you are, know the genre of your music, why you create music, and why your music is something they want and need to listen to. Marketing is about getting your listeners to know, like, and trust you – elements that are built up over time with the use of marketing.
The way you market yourself and your music will be personable to you. For example, Adele would not market her music to fans of AC/DC because this group of people is not her target audience. She would instead target pop, country music, and contemporary soul listeners as these are the type of people she wants to build up a relationship with.
Often confused with music promotion, music marketing is showing up where your target market hangs out, for example, social media. Whereas music promotion is about influencing their behaviour and getting them to buy tickets to your concerts, pay to download your music, buy merchandise, and more.
What is the importance of marketing in the music industry?
Now that we have covered the foundations, let’s dive into sharing our top reasons as to why marketing is so important in the industry.
Besides talent, production, and all of the other glitz and glam that comes with making music, marketing is another key piece to the puzzle, and ultimately one which will springboard you from an artist to a star.
Music marketing amplifies your voice and hard work as a creative
Marketing through a multitude of platforms amplifies your talent; reaching both new and current die-hard fans within minutes, if not seconds. From publishing a post on Facebook through to uploading a teaser on Spotify, marketing helps you to gain the attention of many, taking them from the ‘potential listener’ category to ‘hardcore “I’ve got a band t-shirt”’ within minutes of hearing your voice – each activity that you take will amplify your artistry.
Mobile marketing creates a more authentic connection with your audience
Let’s be real with you – digital marketing is changing the music industry. You see, everyone owns a mobile phone. From Apple iPhones and Samsungs to Nokias and Huaweis, we all own a mobile phone and the chances are that your fans are close to their phones; whether that be on their side table, in their pocket, or somewhere else close by, they will probably be less than five feet away from their phone. This gives you a unique opportunity to captivate and engage with your fans through social media and a website; ultimately creating a more authentic and meaningful connection.
Before digital marketing and the evolution of mobile phones, we would have had to listen to the right radio station at the right time to hear the song that we wanted to listen to – and the chances of us getting the timing right would be second to none. But through our digital and social PR services, we can help you to get your music blasting from everyone’s speakers in no time whatsoever.
A music video shares your story to create a much more memorable experience
Alongside mobile marketing and always-on-the-go social media, videos, more specifically music videos, have introduced themselves as a powerful player in the marketing space.
Have you ever watched a music video and felt an emotional reaction? Perhaps it has evoked a good memory from your past, a family gathering, or a special occasion.
Music is emotional and the power of sharing your videos on music video sharing platforms such as YouTube allows the viewer to see how dynamic an artist you are. For example, singing and dancing and quickly establishes positive connotations to your music. This helps your viewers to remember you and enables them to feel closer to you on a whole new level; a connection that automatically boosts the viewers’ mood and gives them a positive feeling – ultimately making them want to listen more to your songs.
This is the power of marketing and sharing your music videos online. And through our video services, this is something that we are confident we can help you with. So give our team of experts a call today, 01223 844440, and let’s talk about music promotion.
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