UK Eurovision icons Brotherhood of Man propel themselves into the modern limelight and the hearts of children everywhere in heartwarming team-up with beloved kid’s series ‘The Butterfly Children’.
Something we here at Quite Great PR take such pride in is working alongside some of the industry’s most unanimously respected names as they surge back into the public eye. Brotherhood of Man’s return to the forefront, then, captured our imaginations with ease as the internationally renowned stars gave new life to the magic of this cherished children’s story.
Brotherhood of Man’s achievements speak for themselves having given an indelible performance at the 1976 Eurovision song contest with their winning track ‘Save Your Kisses for Me’ which sold in excess of 5 million units worldwide, achieved N0.1 status in numerous countries and became the UK’s best-selling.
Singer Martin Lee followed up the success with co-writing credits on two other N0.1 singles ‘Angelo’ and ‘Figaro’ alongside multiple top ten hits and records.
How does Quite Great PR Create A Successful PR Campaign
With Christmas approaching it was down to our PR team to pull our thoughts together for the holiday special of The Butterfly Children that Brotherhood of Man had recorded 21 fantastic new tracks for. Our team consistently excels in their ability to construct robust PR strategies and it wasn’t long – with the help of constant communication between Martin Lee and ourselves – that we had a plan on how we would create as much media attention as possible.
We knew that while the focus of the campaign remained the promotion of The Butterfly Children, we had a great anchor for media buzz in Brotherhood of Man’s previous Eurovision fame. This became a perfect hook for two pieces of national press with The Daily Express that delved into Martin Lee’s discontent with the current state of Eurovision but also provided the perfect platform for Martin to divulge his long standing love of The Butterfly Children series and his excitement of the forthcoming Christmas release.
We also recognised that the campaign itself had a very visual focus – bolstered by The Butterfly Children’s unique design – which we translated into a picture-led print piece in the Daily Star’s entertainment section! A simplistic but effective eye-catcher, no doubt.
To ensure the campaign was comprehensive, the team ensured that all channels of national media were being targeted, which also involved pitching Martin for radio interviews across the UK. This resulted in securing 6 BBC radio interviews where Martin was able to dive deep into the deep Brotherhood Of Man lore whilst, of course, shining light on the treasured children’s series they played such a huge part in!
National Music PR Campaigns With Quite Great PR; Onwards and Upwards
The story of Quite Great’s success with Brotherhood of Man continues to the day with a feature piece in The Guardian and an interview on GB News currently in development; the perfect way to round off a well executed music PR campaign.
Whatever your PR and marketing requirements, Quite Great has a range of services to suit you and your budget. We’re confident that we can help you, so get in touch with our team of experts today!
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