From amateur author to best-seller, the sophomore novel that took Christopher Kerr from humble beginnings to turning pages on a nationwide front.; The Barbarossa Secret.
Since 1996, Quite Great PR has championed authors of all flavours across the realms of fiction/non-fiction, raising their profiles and driving book sales through cover-to-cover coverage in the most respected publications. With that said we were ecstatic to work with Christopher Kerr to do just that.
Christopher’s story is certainly one to admire. Having begun his adventures between the lines after following life-long advice from his late wife who had always encouraged him to fulfil his life ambition of becoming an established author, Christopher released his debut ‘The Covenant’ in late 2021; the first step in what would become a grand journey.
With his second fictional entry to his personal archive, The Barbarossa Secret, tackling a huge-scale narrative of the largest invasion in warfare history intertwined with numerous secrets and cover-ups across British government, we wanted to give the book and its creator the limelight it deserved.
Successful Book PR Campaign
At Quite Great, we pride ourselves on being able to piece together a plan and ensure that it delivers so no promises are left unresolved. After several meetings between our keen team and Chris himself to gather every detail surrounding the project, we set about devising a strategy to put Chris and his novel on the largest platform possible ahead of its launch to ensure The Barbarossa Secret landed with a bang.
We knew that, because of Chris’ Welsh/Lancaster regional background and the book’s resonance with history buffs and, sadly, the Ukraine War emerging at the time, we could pitch The Barbarossa Secret to a diverse array of media sectors to ensure maximum coverage. Through Quite Great’s signature personalised pitching we landed Chris in North Wales Live, Lancashire Post, Blackpool Gazette and 3 BBC Radio Interviews where Chris could discuss his regional connections and give his new book out to a large new audience. With traction building we hit the history sector, landing Chris features in numerous online history publications including a print review in the prestigious History Of War Magazine and a radio interview for Newstalk’s Talking History!
Understanding the book’s poignancy to the events in Ukraine, The Barbarossa’s Secret’s success culminated in a national slot on Talk TV with Darryl Morris that allowed Chris to highlight the shocking parallels between concurrent events and his novel as well as the book itself. The dramatic climax to
Christopher’s tale came at the book’s launch which saw The Barbarossa Secret shoot into the top 5 of Waterstone’s best-seller list beating the esteemed likes of Jeffrey Archer! The perfect cherry on the cake that even resulted in a national Times Radio slot to discuss the book’s triumphant success making for the perfect epilogue.
With Quite Great’s established media connections to mainstream media channels across a wide array of sectors we were able to provide an engaging and exponentially building book pr campaign for Christopher Kerr – highlighting the importance of the book itself while building Chris’ crucial profile as an established author. Marrying constant client feedback/engagement with lateral thinking gave Chris and The Barbarossa Secret the media invasion they deserved.
If you’re an author and looking for a PR agency to help you with your public relations and marketing then don’t delay – get in contact today.
Testimonial
I am a published author and took on the services of Quite Great PR to promote my latest book, ‘The Barbarossa Secret’
As a result of their input, my book achieved a best-selling status online and they secured press interest with interviews which gave me the essential exposure to achieve recognition.
As a new writer without celebrity or selected publishing status from the giants in the industry, I was delighted that the team at Quite Great PR punched through, getting me recognised whilst securing rave reviews for my work with one magazine stating “The best book we have read in years”
I have no hesitation in endorsing Quite Great because they have been just that, ‘Great’!
I am on facebook as an author at https://www.facebook.com/christopherkerrauthor and my website is www.christopher-kerr.co.uk
Chris Kerr/Facebook Review
skype – quitegr8
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