Quite Great Boutique PR Agency small business advice
www.quitegreat.co.uk has been helping food brands, clothing brands, mobile app creators right through to high street retailers, develop their brands for twenty years, our experience of working with a range of marketplaces combined with our creative thinking honed within the fast moving world of the music and entertainment business has given us an insight into ways brands and bands develop from a start up to national success so we hope our tips for start up businesses are useful.
- The Name – Make it memorable and appropriate , the Quite Great brand came from an emotion given to us by my son when he was five whilst watching a great England football team performance – yes there was one –against Holland, where the phrase ‘Quite Great!’ kept coming out of his mouth to sum up something that was exciting and impactful , that spirit has stuck with us for over two decades.
- Brand clarity – know what you stand for! Again using the Quite Great brand as an example we strive to develop focused creative thinking that has a clear structure and defined aims. Keep it simple and don’t lose sight of this clarity.
- Brand Awareness – Get to know the media that will hopefully carry your message, understand what they want from you and give them easy and simple information with a hook , at first they may ignore you but if – especially on a local level – when you build good relations with local media they will support you in the long term.
- Keep a notepad by your bed – some of the best ideas come when your brain is relaxed , sleeping is vital but take into account your brain does not switch off and some of the best moments of creative thought come at night so hang on to them so you can go back to them when fully lucid.
- Money – Find an accountant who understands your business not only are they vital from a basic financial stand point but also they will also be able to help with client development , as if you are good at what you do they will want their other clients to become aware of you.
Quite Great Boutique PR Agency small business advice
- Don’t stretch yourself – depending on your level of risk taking understand that it is vital to live to fight another day , so don’t put all your financial eggs in one basket unless you are clear that if it fails your whole life may fall apart, if you face this and are willing to take that step then go for it, otherwise build steadily.
- Website power – create a clear well designed and google friendly site , get used to blogging and keeping it relevant so when potential clients arrive they see immediately what the key elements are to your enterprise.
- Research – get out there into the market place , get to grips with the general public or whoever your core market is and understand what they want from you, don’t be afraid to adapt in line with their demands, don’t let your ego run your enterprise.
- The Power of pr – Although you can do some media relations yourself , your time is precious and needs to be company focused find a passionate team who understand your market and set realistic aims over a realistic period and keep a close eye on media development it will be vital in the long term.
- Take up a hobby – give yourself some time off each week even if it is just for an hour , switch off and allow your brain and your body to rest and recuperate, then you will come back stronger !
Quite Great Boutique PR Agency small business advice
Advice is easy to be given but on occasions hard to take , it can be the most junior staff member who has the greatest insight so keep an open mind I hope this has been of some use and naturally if you wish to develop a relationship drop us a line at www.quitegreat.co.uk
skype – quitegr8
Leave a Comment