As Quite Great careers towards it’s quarter century birthday, we’re taking some time to reflect on our achievements and what PR means in the 21st Century. Though styles and fashions have changed over the years, the journey to getting yourself seen by the people who you want to engage with is as fraught with pitfalls as ever.
Here’s Quite Great MD, Pete Bassett, talking about how local radio can still be one of the foundation blocks to an effective campaign.
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