Need PR UK Charity Songs ? Attracting media coverage as a charity is difficult at the best of times but on the run-up to the festive period, the obstacles seem insurmountable. Saturation of television, radio and print areas with advertising and a population. Who are already (literally) counting the cost of the Christmas period combine to make an environment. Which makes it incredibly difficult, especially for small charities. To get the visibility they need at such a vital time of the year.
UK Charity PR Agency Quite Great
One way around this is the charity single. Something which, importantly, lends itself not just to radio play but coverage in all areas of the media. Which give exposure to the cause which is being championed. Not all singles released in support of a charity are aimed specifically at raising funds.
The ability to get media attention is invaluable. Allowing for small charities and organisations. Who some sections of the general public may not even be aware existed. PR UK Charity Songs
In 2018 Gifted Organs contacted us . A small organisation dedicated to a project with the sole purpose. Of raising awareness of the life-saving gift of organ donor registration through the creation of uplifting music. From small beginnings, they had grown into a 26-piece choir and also had a self-written song. Which they wanted help therefore in reaching an audience. Key to helping Gifted Organs was understanding. Both the aims they had for the single and understanding the stories of the band members.
All of whom were either recipients of donated organs or were on the waiting list. Through talking to the choir and also discussing the different angles. A winning campaign took place. We were able to therefore create a successful marketing campaign which delivered some incredibly exciting results. Even during a period when every minute of airtime and every column inch of space.
Highlights included:
BBC One’s The One Show.
Talk Radio Europe.
Regional ITV News Reports around the UK.
Regional BBC Radio Interviews and Radio Play Across the UK.
A Feature in The Sunday Times.
Sunday Mirror.
Sunday People.
Sky News.
skype – quitegr8
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