At Quite Great we have built up a reputation as one of the leading Boutique UK PR Agencies for providing PR and Marketing services, across a wide spectrum of clients from Music, Art, Brands, Books to Corporate & Charity.
Best-selling author and personal trainer Charlie Launder reached out to us here at Quite Great in hopes of smashing the stigma around exercise during pregnancy by bringing attraction towards her exercise brand Bumps & Burpees.
Working alongside Charlie on this brand pr campaign was an absolute dream, as she demonstrated not only a high-quality branding but a passionate and personal story too. Once Charlie received the exciting news that she was pregnant with her second baby, she realised that it was the perfect time to create a deeper connection with expectant mums-to-be and the way that they view their health and wellbeing throughout such a life changing journey.
Charlie’s brand ‘Bumps & Burpees’ acts as a space for women to feel supported and empowered through their pregnancy and motherhood through specialised exercise techniques which keep both mum and baby safe and healthy.
Due to Charlie’s touching and inspiring story behind her brand, the Quite Great team took to confirming features within publications such as Inspiring Lives Magazine, We Are The City, Om Magazine and Psychreg – all of which featured Charlie’s background on the innovation of her business and how, as a successful women within the industry, she navigates her way through all trials and tribulations of a full-time mum-influencer.
Wanting to make sure Charlie’s audience was widened to an even more responsive network of mums and mothers to be, the team also confirmed features within publications such as A Mum Review where Charlie shared her top tips for the best workout gear to wear for pregnant women which would keep them feeling both comfortable and fashionable at the same time.
This campaign was a great success, as we widened Charlie’s audiences and social media fans alike, bringing together the woman behind the brand and melding the Bumps & Burpees franchise together with Charlie’s social media influencer background.
So, if you’re in need of a PR campaign for your brand get in touch with our team of experts today!
Testimonial
I worked with Quite Great for 3 months and the team were lovely to work with and were very understanding of my circumstances having just had my second baby.
Charlie Barker