Mike and Maxine, founders of the Manchester Academy of Gymnastics came to Quite Great after suffering from the effects of lockdown. Their aim for this 5 week campaign was to raise awareness of the club’s plight and raise funds for the charity through. 
To organise a successful PR charity campaign, it is vital to fully understand the needs of the client and all involved. After discussing the aims of the campaign and getting to know not only the founders but the organisers and the gymnasts, the Quite Great team organised a very successful regional and national campaign to heighten awareness for the Academy and their situation within the sporting world.
We decided to begin the campaign with the production of a short film. This film began the social media awareness of all involved, including interviews with the founders, gymnasts, teachers, and all involved.
Having created this solid base of information through a professional short film we began contacting our contacts, initially within the local media including TV, Radio, and press, to begin the starting blocks. A campaign can take time and the constant drip-feeding of information to the media gradually builds awareness and hopefully press. In this case, we achieved some major coverage in a very quickly for such a short campaign. We were keen to point out the heartfelt passion of the team at the Manchester Academy and convey this honestly and professionally l to the media. This resulted in some excellent feedback with interviews and features in all local media.
Having successfully covered the local media outlets we expanded the campaign to move into national media features. Understanding the current situation with the pandemic and the interest the public have in the survival of sports this story felt appropriate for national press. After discussing the Gym’s situation with our contacts, we managed to organise a national full page feature in the Daily Mail. Interest from national TV resulted from the campaign.
To date after a 5-week campaign, the Manchester Academy of Gymnastics appeared in the Manchester Evening News, Salford Now, About Manchester, Daily Mail, ITV Granada, Manchester That’s TV.
For many years, Quite Great has worked with many charity organizations covering all types of good causes and public issues. For more details, email us on ask@quitegreat.co.uk
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