The team at Quite Great PR help unsigned music & artists from across the globe market and promote their music in the UK by offering a structured release pattern for artists to gain media coverage and so we have a good understanding as to what it takes to get musicians noticed and help them on their way to building a fan base.
The key tips anyone can give an act trying to develop their music generally would relate to the ways they can build profile and hence gain interest from managers and label.
Every day we are talking to acts and diagnosing their background, the stories that emanate from their music, their lyrics, and searching for that eureka moment when you discover something that compliments the band’s music and allows you to hit the media hard with both great music and a great story hook.
Let’s just assume for argument’s sake that you are just starting out and have produced what you feel is a great series of songs, started to arrange some gigs in your local area and now need to look at gaining first stage local media.
First, think from the perspective of the local journalist, why should they write about you other than you are a local artist? The more you think what it is that the journalist needs from you in order to feature your music in their newspaper, magazine, or blog then more coverage you will get.
Give them an angle, give them something interesting to write about, link up with local events, contact charities and see if you can help them, and hence by raising funds for them you will be able to get involved in their events and develop a relationship that may work for everyone.
Look at all aspects of your music, from the lyrical content to stories relating to you and other band members, is there something that jumps out and takes your music beyond the music and that you can see would make good editorial content.
The first simple steps with any artist growing their media profile need to start with a simple approach which you can then put into a press release with your online links etc, add a good high resolutions picture and then you will be ready to take your first small step into approaching the media.
From that point when you have tested the water, learnt more about what makes journalists interested in your band then you can start looking at a broader range of media but learn by your mistakes and make them small. Once you understand your band then when it comes to working with a music PR & marketing team you will be able to advise on what has worked and what hasn’t.
skype – quitegr8
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