The importance of any tour pr whether it be in the UK or Ireland and whether it be classical music stars like G4 or indie bands, is communication. Working with the G4 on the Irish leg of their 20TH Anniversary Tour was a joy! Great results were gained from The tour, across local Irish media from online to print and broadcast. The high points were most certainly the likes of The Six O’Clock Show, The Sunday World and The Irish World. Furthermore, exposure in The Irish News plus a wide range of local newspapers highlighted the guys Irish Tour dates. With the huge success of G4 over the years from Talent Show heroes to multi platinum selling artists they were only too happy to do interviews. They were also happy to provide feed back on any angles to broaden the Ireland Tour PR impact as well.
The Ireland Tour PR Impact
The key to any relationship between artist and agency, quite simply being – rapid response to media requests. This final point may seem an odd one as some would expect that rapid replies to media requests would be a given. However, when on tour there are so many day to day issues that spring up. All which may take an artists’ focus away from alerting the general public to concerts, hence on occasions this may impact on Tour Promotion. We all enjoyed working with the guys so much and wish them all the best for the future.
In conclusion, tried and trusted methods brings results! By utilising traditional print press to all regional, national and international social media platforms. So, if you’re in need of a PR campaign for your art/music profession get in touch with our team of experts today!
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