Using music as a way to highlight a charity or good cause you are passionate about is a brilliant way of grabbing media attention and permeating into audiences you may ordinarily miss out on. It remains a great truism that music is a universal language and by connecting with audiences through the lyrics and emotion of a song can be a brilliant addition to a Charity PR Campaign or Fundraising Campaign, not only bringing great new music to people but telling those important stories that will ultimately make a real difference to people’s lives.
Childbirth Choices Matter is a campaign launched by IMUK which we are thrilled to support. COVID and governmental restrictions have left independent midwives across the UK unable to work and have stripped women of their choices when it comes to how and where to give birth. Working with singer-songwriter Nickita, the issues are highlighted in the forthcoming single, “Breathe Again”, a song and video which communicates the message perfectly, as well as raising essential funds and which is already receiving excellent coverage across the UK.
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