As a Charity PR Agency for Good Causes since 1996 outlining light hearted and also hard hitting campaigns with which we have been part as a way to inspire those planning campaigns encouraged us to develop a series of insights that we hope will be of use when considering your strategy , we therefore called this one PART ONE .
Think Laterally
The Charity PR team at Quite Great also have experience within different sectors such as Music PR and Brand PR , the reason this is key is that there is an understanding of broad ranging social themes allowing them to draw in more varied PR messaging for Good Causes. So when helping the Jack Leslie Campaign to broaden it’s impact even further – the importance of music to open up a new potential fund raising group within society was very useful. This alternative vision to drive interaction goes hand in hand with also maintaining an understanding that simple , impactful messaging is vital.
Understand what the media want to know
Charity PR messaging can get lost in the detail so what we aim to do at Quite Great when developing first stage awareness is focus on the headline. Headlines grab attention and once you have the headline generally everything else fits around it. If your Charity PR initiative requires a broad newswire outreach to drive rapid ‘eyes on’ media interaction, whereby one of the requirements is to ‘Mentally Fly Post’ as many media and influencers as quickly as possible.
Early Birds catch most attention
Then you must take into account the number of outreaches from Communications Agencies a news editor is likely to get in a working day, also when they are most likely to get them. The early bird does indeed catch the worm , if the worm is a news editor’s attention , as getting a core headline grabbing idea out there and in front of them before they map out their day is on some occasions crucial. ‘A Future Without Rubbish’, for example offers a simple, timely and eye catching moment for the Forward Planning local radio executive to consider taking one minute out to check what the key news relates to. In this case the wonderful. Follow this with an impactful two line introduction and a major part of the work is done.
Without the right messenger your message may never get through
When it comes to choosing the right Ambassador for your Charitable media relations one of our previous clients understood the importance of neither being shaken nor stirred. Working alongside the embodiment of efficiency and organisation with her role as Moneypenny in the re-booted role alongside Daniel Craig’s James Bond, Total Insight Theatre gained wide ranging recognition by understanding that not only is it public perception that is important but also knowing that your Ambassador’s upbringing resonates as a kindred spirit.
skype – quitegr8
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