How Radio Pluggers Help to Promote Music?

The guys at Quite Great Communications spend a great deal of time looking after artists trying to get a foothold in the all important UK market, focusing on an integrated release strategy to develop a selection of media areas for each release pattern helping to grow media interest, and we understand the steps it takes to build your profile. The first thing is to be very careful about the companies you chose especially when randomly google searching and you come up with Radio Plugging and see music pr agencies who say they do Spotify playlists and everything else in between , find out where they have worked as you may find some are very dishonest even though their videos constantly make out they offer advice but they are just trying to draw you into their false world as no one can say they will get you Spotify playlists unless they know your music otherwise it is the world of ‘pay to play’ . Stick with real radio pluggers who have history whether it be the legendary Jo Hart for local or Hesso etc always ask the person if they can state where they got their experience. Real radio pluggers will work across numerous broadcast outlets from online to traditional radio but the vital thing when starting out is to be realistic in your objectives. Everyone who creates music wishes to score the home run rapidly, the elusive playlist that will crack the golden egg, but everyone is fighting for the same slice of the pie, all the major labels and the key indie labels and it is a war out there.

The advice we always give is to build through release patterns, with radio get a foothold with the local stations, hence we try and arrange interviews and acoustic sessions to build bridges with online radio, community broadcasters and then with further releases when a buzz has been created, then take the step to target the likes of 1Xtra or build on a BBC Introducing play. There are many ‘push button’ services that will target with one mass hit out, an array of stations across the globe and the results that can be gained may result in some kind of traction but beware that you do not think this will be a game-changer.

Working with a team of your own staff, getting reports weekly and being able to have an input to overcome obstacles, develop local angles and lever your way into radio can be the only way to get the best radio plugging results initially. Once the groundwork has been done then there is the ability to go to the next level but working with the team and getting a strong understanding is the most important way to build your market in the UK, looking to the medium to long term instead of believing in overnight success as more often than not overnight success has taken artists years to achieve.