Quite Great successfully soft launched the alternative news source for the youth of Cambridge at the start of 2021, the Cambridge Unwrapped YouTube channel, which fast approaches 200 subscribers and passed 10,000 views in only its first few days. The channel offers a ‘fringe voice’, and alternative look at one of the most famous cities in the world with all the brash, underground glamour of a 1:05am Channel 4 slot of the mid-noughties but to take it to the next step we are asking for your own video news clips to feature on the shows. No matter how big or small, Cambridge Unwrapped wants to hear it. Did you unlock the key to nuclear fusion? Great. Did you have a good day and want us to know about it? Even better. Send in your short video clips to ‘cambridgeunwrapped@gmail.com’ to appear on Cambridge’s fastest growing alternative news source.
“Graduating film school in the middle of a global pandemic is really confusing so we thought why not channel that confusion into something positive: The Y-Files, our show in which I ask the dumb questions so you don’t have to. Amidst everything going on, it’s let me use my filmmaking skills to create something entirely new out of my penchant for not knowing stuff.” said Victor Hugo Bahman, chief creative force and host at Cambridge Unwrapped. “The channel is about giving a voice to those in Cambridge who don’t feel represented by traditional portrayals of the city, those like me.”. Cambridge Unwrapped adopts a VICE-like model and a tongue-in-cheek sensibility reminiscent of The Day Today, and electroshock therapy, to cover topics close to its audience’s heart in a way like no other.
The Y-Files: Asking different ‘why’ questions.
Global Cambridge News: Exploring headlines
Between the channel’s two shows: ‘The Y-Files’ and ‘Global Cambridge News’, Cambridge Unwrapped highlights local causes, treating them with gravitas and attention typically reserved for traditional news outlets. “At a glance, the new guided busway between Barbraham and Addenbrookes might seem aggressively boring, but to the people of Cambridge who are concerned that the beauty of the Gog Magog Hills and Nine Wells Nature Reserve would be tainted by the industrial sights of a busway, it is important. Why should heavily produced news entertainment be reserved for major [inter]national stories and celebrities? What about the everyday people of our city? And if we can make them laugh, all the better. Right? Right?”.
Cambridge Unwrapped is a channel launched under QuiteGreat PR & Marketing Agency, who have recently taken to online entertainment as an extension of the creative marketing work they have been undertaking since 1996. QuiteGreat proudly sets itself apart by prioritising the human level of business, looking after the wellbeing of its clients by offering extensive mental health support, and their web series ‘Just Checking In’ on Quite Great TV.
skype – quitegr8
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