Contemporary Artist Dmitry
As an agency that creates public relations for artists with both online and print media our focus for the campaign of artist Dmitry was to raise his profile and drive traffic to his website to create a much more substantial virtual gallery walk-in.
This campaign began during Covid-19 at a time which was extremely challenging for all artists as galleries and exhibitions were forced to close down and cancel all events. So, we needed to think outside the box and establish innovative ways of attracting attention to the artist and his work. The aim was therefore initially to give Dmitry a weekly blog feature section which created artistic and topical national and international interest, alongside art PR to promote the artist and his art.
The combination of a background in physics and maths as well as a PHD focusing on brain and nerve fibre dynamics, as an artist CV, may not immediately shout art and emotions to many but this campaign created art content to encourage viewers to read on and explore the work of this unique artist.
Dmitry has successfully managed to overcome his own personal challenge of analytical control combined with natural emotions to release the power of emotional art. It is as if these two opposite spectrums have collided to create a moment of powerful realisation for Dmitry’s art – he captures a moment and expresses his feelings of harmony between the intangible and the tangible through his ‘Emotional painting’. These were topics covered, with a focus on not only relevant national and international awareness days but also current themes in the art world and art newsworthy topics.
‘Addicted by Music’ by Dmitry Artyukhin
Art PR campaign
Dmitry is an honest and passionate artist who truly believes that art can help us to create positive and powerful emotions. When we sit in front of a piece of art that magically captures our attention it can ignite so many different emotions translated from the artist to us. The German Expressionist Kandinsky reminded us how ‘The artist must train not only his eye but also his soul’ and Dmitry’s work seems to emanate from these precise thoughts. As an art PR agency whose aim is always to focus on exactly what our clients want in their art PR campaign and then suggest how we can deliver these wishes in the most honest and professional way we initially need to understand the artist and their art. After many personal discussions with Dmitry and a full understanding of his passionate emotional art we were able to deliver an in-depth art blog catalogue that built up traffic providing informative and artistically educational blogs covering the many art projects Dmitry has created.
Increase organic traffic on the website using SEO techniques
Dmitry’s online blog traffic increased by over 100% with views developing from all over the world from UK, Poland, USA, Australia, Canada, Switzerland, Germany, Finland, Italy, and the Netherlands. Our regular analysis of analytics data showed how blogs performed very well with hugely increased views and this art data was regularly fed back to the client in regular report updates. Art content created excellent traffic increase generated through our art SEO team where we not only created a regular weekly blog feature but also advised on all social media as well as art website updates and layout, to encourage traffic and art awareness for the client.
Dmitry’s short campaign produced some excellent results in generating a substantial increase of traffic to his site to view his work and creating a much broader artistic profile. Looking forward to future campaigns Dmitry hopes to further progress his sales initiative in connection with art charities where a percentage of sales from his works will be donated to suggested charities.
Dmitry was a pleasure to work with as well as an education. His theories of art and positive views on the power of art were inspiring and motivating for all involved during such a challenging year for all artists. We look forward to seeing more of Dmitry’s work and helping to promote artist Dmitry in the future to further increase his artist profile and be part of what we are sure will continue to be a successful artistic career.
Testimonial by Dmitry Artyukhin
Dear Quite Great team,
Thank you so much for your amazing creativity and your passion about art! You really invest your soul and all capabilities to help artists, the project and collaboration with all of you was the best experience ever!!!! I’ll definitely come back to you again with new projects and performance ideas! – Dmitry
Quite Great PR
For many years, Quite Great has worked with many artists and charity organisations covering all types and styles of art as well as environmental and public issues. For more details, email us at ask@quitegreat.co.uk.
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