Christmas No.1 Music PR Tips: Quite Great Music Promotions UK Music PR
One thing that struck me in the build up to Christmas was the lack of hype around the Christmas No.1. That’s right, there wasn’t any. But what can we put this down to? Were the media just being lazy, or is the top spot at Christmas just not that big a deal anymore?
I’m sure we can all remember in years gone by, vicious fights between tracks in the charts, vying for that holy grail of musical accolades.
Christmas 1984 saw a battle between ‘The Power of Love’ by Frankie Goes To Hollywood, Band Aid’s ‘Do They Know It’s Christmas?’ and Wham’s ‘Last Christmas’.
Christmas No.1 Music PR Tips: Quite Great Music Promotions UK Music PR
So what has happened to these days of musical stand offs that create stockings-full of excitement? 2016 only had one proper Christmas song in the top ten and that was ‘When Christmas Comes Around’ from the X-Factor’s Matt Terry. Everyone expects the X-Factor one to be in there, it’s a given, but surely Christmas No.1 should be a Christmas song, or am I going crazy?
Instead, 2016 saw Clean Bandit’s ‘Rockabye’ steal the top spot and without being too mean, they’ve written better songs in the past. Obviously, people liked the track enough to download it, but doesn’t the world need a good ol’ Christmas song at the top of the charts?
Christmas No.1 Music PR Tips: Quite Great Music Promotions UK Music PR
It seems, unfortunately, that the best Christmas songs were written during previous decades and now people have heard them so many years in a row that they’ll never make the dizzy heights of that Xmas No.1 spot again. Sadly, they are all we have to rely on unless the musical geniuses around the world can come up with something original and catchy for the festive season.
Christmas No.1 Music PR Tips: Quite Great Music Promotions UK Music PR
Part of the problem can be put down to Christmas No.1 ‘boycotts’ that have appeared more prevalent in recent years. Take, for example, 2009, when fans of Rage Against The Machine made some kind of protest by getting the iconic ‘Killing In The Name Of’ to the top of the charts.
As amusing as this is, it’s stunts like this that have diminished the value of the top spot at Christmas, but nonetheless, it does seem like there is less interest in creating Christmas songs that can challenge the mainstream. There is no doubt that crafting a festive tune that isn’t tacky or cliched is a highly difficult task, but until someone is willing to take up the gauntlet, it may well be a long time before we see a good Christmas track back in its rightful place on top of the tree.
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Christmas No.1 Music PR Tips: Quite Great Music Promotions UK Music PR
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