Blog

Have you ever wondered what was going on the in the country and the world at the time that your favourite Britpop band formed and were releasing records? How did this impact on their success? And what was one of the biggest reasons Oasis’ third album Be Here Now didn’t succeed as everyone expected? Written back in the beginningRead more

The COVID pandemic has prevented official RAJAR figures from deep analysis of the highly anticipated radio listenership during the lockdown period but individual stations are revealing the first signs of an extraordinary increase in figures. Most excitingly for the music industry, it seems music radio is benefitting across the board, from dance stations to country,Read more

One of the questions we get asked a lot by artists and musicians we work with is, “what can you guarantee from my campaign?” Many companies out there will give you lots of false promises – things they say they can deliver whilst having no idea whether they are actually achievable. How can they promiseRead more