Quite Great prides ourselves on the connections we have built up and the services we have been providing our clients for the past 25 years. As one of the leading PR companies offering PR and marketing services for a wide range of clients, including Art, Music, Charity, Apps, Books and Corporate, we know a thing or two about a successful campaign. With a team of passionate PR experts ready to take on anything, we can assure you that, whatever it is you want promoting, we can help you raise your profile and spread your message further than you could ever imagine.
How Does Quite Great Help Promote Music?
One of our talented musical clients who began working with us this year was Marisa Monte, four-time Latin Grammy Award winner. Our job was to introduce her music to the British market, raise her profile in the UK and put her name firmly on the map this side of the water. To achieve the most successful PR campaign for Monte’s first solo release in 10 years, we firstly had many one to one meetings with Marisa’s team to fully understand her vision, desires, aims, and the particular press and media targets both Monte and her label most wanted to focus on. After the series of meetings and ensuring everyone was on the same page, we created our successful list of ‘Quite Great PR Pebbles’.
This format allowed us to make sure we had covered and considered all the points that mattered the most to Marisa and her team. Our team fully immersed themselves in the world of Marisa Monte, listened intently to the Portuguese-speaking album and made sure everyone understood its musical value. To further this at Quite Great, we pride ourselves in thinking ‘outside of the box’, and therefore conjured up other values of the project. This included exploring the art world, an industry we have many years of experience in. In this instance, the album featured an artistic attribute that we knew would work great as a PR pebble: Brazilian-born artist, Marcela Cantuária who created the concept for the album, and provided Marisa with a series of paintings called Portas that made up the visual identity of the album. Marisa stated of Cantuária: “It ended up being an audio-visual dialogue of two contemporary women putting their sensibility at the service of art. I think she managed to translate me very well and all these songs in her bodywork. I think she empowered all the tracks and my own expression beyond what I could imagine.”
Music is a powerful art and holds many attributes and values. Neuroimaging has even proven that music stimulates many areas of the brain, releasing rushes of dopamine that can create positive emotions and happy memories. It plays a part in our daily life in so many ways, some of which may even go subconsciously unnoticed. After working with many incredible artists, just like Marisa for over 25 years, we certainly know something about music and how it can make you feel. This is why we’re so passionate about promoting the world’s wonderful talents, and lucky for you, we have an extensive network of connections across the spectrum of print and social media, to radio, international, national and regional PR. The Quite Great team focused on PR that allowed the British speaking world to be invited into another world they didn’t even know they wanted to be a part of, obviously generated by the strength of Marisa Monte’s music. The team created press releases that displayed the exact wishes of the client, and were delivered with honesty and innovative ideas, the whole process involving Marisa and ensuring she was happy every step of the way. The campaign flourished and with personal contact with the media, Marisa’s music successfully covered a range of great PR from music magazines, national media, and radio play.
How to Achieve a Successful Album Release PR Campaign
As an agency that cares passionately about all our clients, we share this passion with the press internationally, nationally and regionally, considering all angles of a campaign with imagination and keen persistence. Our established presence within the media world of PR & the Arts means our reputation is respected and has a solid history of honest PR campaigns that work hard for the client across the spectrum of social media, press, radio & TV.
Through innovative press releases, initiative and creative approaches to stories for the press and media, the campaign for Marisa Monte was very successful.
A few highlights included, Popmatters, BBmag, Inspiring Lives, AP News, Global Woman Magazine and Music News .
So, what are you waiting for? Contact our team of experts today and let us help you.
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