Here at Quite Great, we have built up an established reputation for providing PR and marketing services across a wide spectrum of clients. From music, art, books to corporate and charity, when it comes to brand PR and marketing services, we have a wealth of experience to support you. So, if you’re in need of art and cultural PR, or charity PR and marketing services, our team of passionate experts can help you raise your profile and spread your message the way you want to.
How does Quite Great help achieve charity PR?
One of our clients in the charity sector is Inner Vision Orchestra, a professional blind world music orchestra led by Baluji Shrivastav OBE, an Indian/British musician and instrumentalist. Baluji has worked with Stevie Wonder, Massive Attack, Annie Lennox, Oasis, Kaiser Chiefs, Boy George, and many others.
Quite Great won the charity PR campaign pitch by listening to and understanding the needs of the inspiring orchestra. It was their wish to raise their profile across the UK with PR exposure in key media areas on a national and regional level.
Throughout the campaign, our team created press releases that focused on the stories the charity wanted to relate, ensuring these were communicated to the right people in the right media areas. This wide and encompassing charity PR campaign included all opportunities across radio, online, and print, in both national and regional formats.
How does Quite Great create a successful charity PR campaign?
Here at Quite Great, we first understand our client and their goals by scheduling regular company chats, zooms, and meetings. It’s important for us to establish the passion of the charity as well as its patrons, trustee’s and volunteers. Appreciating the help the orchestra was providing blind musicians in the arts across the UK and beyond, the campaign reached out extensively to both regional and national PR. In doing so, we raised the profile of the orchestra and the message they wanted to share with the people they wanted to reach.
Who is Inner Vision Orchestra?
In 2008, Baluji founded his charitable foundation, the Baluji Music Foundation. As part of the foundation’s work, the Inner Vision Orchestra was launched in 2012 to address the barriers blind musicians face in the UK and find them more work. Not only is it a campaigning tool to raise awareness, but it also trains musicians to record; go on stage; go on tour, and encourages venues and promoters to hire blind musicians. The orchestra was recently described by radio 3 music matters as “joyously cross-cultural, stylistically boundless”. There are 20 musicians in the orchestra from all around the world and from all backgrounds, all religions and they play all kinds of music. The foundation is the only organisation in the UK trying to find work for blind musicians. Their aim is to raise the orchestra’s profile, spotlight blind talent, break down the barriers blind musicians face, promote positive attitudes towards blind people, and give a voice to blind people.
How to achieve a successful charity PR campaign
Quite Great is an agency that cares passionately about every client we work with. In doing so, we share this passion with regional, national, and international press and consider all angles of a campaign with imagination and keen persistence. Our established and compassionate presence within the world of charity PR means our reputation is respected – we have a background of honest campaigns that have been undeniably successful. To us, it is imperative that we first understand the aims of a charity before we share our own passion and hard work.
A few highlights included, Disabled World, Talk TV, Eastern Eye, London Live, Asian Voice, Mens Radio, The List, Brit Events, BBC Radio Manchester, Visit Manchester, ENTS24, All In London, Om Magazine, BBC Three Counties Radio, About Manchester, BBC Radio Northampton, RNIB Connect Radio and Where Can We Go.
So, if you’re in need of a charity PR campaign, Quite Great has a range of services to suit you and your budget. And don’t worry – even if you aren’t a charity like Inner Vision Orchestra, we have a variety of different PR and marketing services to suit you. We’re confident that we can help you, so get in touch with our team of experts today!
Testimonial
Thanks to the Quite Great Team for organising some fantastic publicity for both myself and my orchestra – the Inner Vision Orchestra of professional blind musicians. They are always helpful and responsive and a pleasure to chat to.
Baluji Shrivastav OBE/Google Review
skype – quitegr8