One from the archive covering Best Boutique PR UK Tips, Contact ask@quitegreat.co.uk to see how we can help. We spend a great deal of time working out how to focus on a market and direct a simple to understand message. In order to drive sales, we found this interesting article from The Ashridge Business School .
I) Adapt your marketing approach yearly as the same plan rarely works every year. The most important aspect of marketing is always to understand your customer’s needs.
II) One common goal should always be adhered to and that is, to serve the customer. This, therefore, needs a far-sighted strategy, market analysis and planning.
III) Customer loyalty is King.
IV) The Four P’s in marketing still hold true- Product, Price, Place and Promotion.
V) The next most vital letter is D. For Distribution.
VI) Planning is all about the long term, but the long term changes daily.
VII) Always look to the White Space, to look beyond your product to what other opportunities may arise.
VIII) Understand your competitors but do not focus too heavily on them as you can spend more time trying to second guess them instead of improving your own product and business methods.
IX) It is easy to decide upon a budget but much harder to stick to it.
X) Market research is vital if you believe that the fundamental strength of marketing is customer understanding and awareness.
The Quite Great brand marketing and PR team love working with developing brands and it is perhaps the most exciting thing to help an entrepreneur to take an idea into the mainstream and grow success. Our motto is ‘teamwork makes everything possible‘ and in order to develop this, market awareness is key. Best Boutique PR UK Tips
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