Since we were formed over 25 years ago, our team of talented experts with unrivalled expertise has partnered with a range of writers covering a multitude of genres from fiction and factual, to horrors and humours, and a range of activities from supporting them in launching their first book, to managing book signings and author events.
This is why our team of experts is confident that, whatever type of writer you are, we can support you. Get in contact with us today – we’d love to speak with you about why book PR and marketing services are so important, and more specifically, how we can help you.
Why is book publicity important? There’s a number of reasons why book publicity is important – here are our top three reasons:
It builds your brand recognition as a writer
Yes, as a writer, you must think of yourself as a brand, a personal one at that. Cultivating, building, and nurturing excellent relationships with key people in the industry including editors, producers, content creators, and public relations is equally as important as strategically marketing your book.
This is because it will:
- Encourage (and strengthen) strong relationships
- Engage influencers
- Excite readers and leave them wanting you to create more excellent copy
These three reasons are some of the main reasons why writers approach us to support them with their book PR and marketing. This is because we have the blend of experience, connections, and knowledge of the industry to help them (and ultimately you) achieve their PR and marketing objectives.
An example of this could be asking an influencer to leave a positive review about your book. When someone leaves a good review or writes about your writing on their blogs, influencers, for example, it genuinely means that you have reached – and fantastically surpassed! – their expectations. This means that you’re putting your reputation on firmer ground, and these endorsements will strengthen your credibility within the industry.
It separates you from the other writers
So how do you separate yourself from the thousands of other writers? The thousands of new releases? The thousands of press releases? Our unrivalled team of experts can do this for you – they can establish you as a leader within the industry and create more buzz about your book.
You want a potential buyer to have heard of your book so that there is name recognition for you and your book. If a reader is choosing between your book (which he’s seen some reviews of and recognises your photo from a feature on the web) and another book that just has a cool cover, wouldn’t you go with the book that’s being talked about seemingly everywhere? I know I would.
If you’re a new writer and don’t know where to start, it’s best to start by targeting smaller media outlets and build your reputation. Our team would suggest beginning by sending media pitches to local news outlets, radio stations, newspapers, and more – showcase your credentials. Once you have built up your reputation, you can put the building blocks in place to move upwards from there.
It helps drive SEO and your content marketing strategy
We all know the importance of search engine rankings and factors that have an impact on these. You want your writing to be seen, you want your music to be heard, and you want that number one spot on Google. After all, who doesn’t?!
High quality, valuable, and informative content can live on your website for years. And that’s the beauty of it – there’s no expiration date. Writing – and publishing – evergreen content can open up a world of opportunities (quite literally). And whilst writing this content can be more work in the early stages of your writing career, it will give you dividends of brilliance in the long term. You see, this content can increase your page rankings and continue attracting quality traffic and engagement year after year. That’s music to your ears, we know.
So, what are you waiting for? Contact our team of experts today and let us help you.
skype – quitegr8