Nowadays a website plays an important role in the success of a business. The most important thing about promoting an online business and hence gaining media attention for a website is to make sure the website follows the following:
- The functionality of the website/User-friendly website- Does it work right and is it easy to navigate?
- Does it look right – the public tends to like things that feel similar hence make sure your site fits the market.
- Search engine friendly website- Use an SEO expert to help with this otherwise no one will find you.
- Does your site do what it says on the ‘tin’- outside of encouraging traffic to help your google rankings, you need sales. You can have as many people in the world turning up to your site but if you are selling oranges and people arrive looking for apples, you will sell nothing, so make it relevant.
- Content is king when you are a service site, do not worry about getting your personality across in your site, Quite Great PR & marketing team is very passionate, very informative and full of content. Do not fear long narratives, if people care they will read it.
- When promoting a website, the guys at Quite Great PR look for the hooks, these can most readily come across in the blogs on the site as these should change at least weekly and hence can be headline-grabbing.
- If you have a decent budget then think of getting a celebrity in your relevant niche area to come on board for a launch, the public and media love celebrities.
- Get stuck into social networking, work hard on building links and bonds with like-minded people.
- Think of creative ideas to ignite the media.
- Once you have some sales think of bringing in a promotional pr team to help you grow as no one becomes successful without a coherent comms strategy.
Quite Great is a digital marketing agency based in Cambridge providing the best website design, PR, brand blogging, brand development, internet marketing, and SEO services. Advice is easy to be given but on occasions hard to take, it can be the most junior staff member who has the greatest insight so keep an open mind we hope this has been of some use and naturally if you wish to develop a relationship drop us a line at ask@quitegreat.co.uk
skype – quitegr8
Leave a Comment