Music Promotion in the UK is a minefield for a musician. Everywhere you look, you find UK Music Marketing agencies creating videos pretty much shouting at musicians telling them about Spotify Playlist Promotion , and other streaming services that basically until an artist has some success, is arguably ‘pay to play’ hence you pay the agency and then they pay certain playlists to justify your fee, taking a really big margin in the process. Ok so this is not always the case with Music Promotion but you must be careful to look at who you really are dealing with and where they learnt to Promote Music.
We Promote Musicians by setting up timelines and targeting a range of media from print to broadcast, podcasts and online music sites but most of all we look for your ‘pebbles’… ‘What are my pebbles??’ I hear you ask!! Well they are your creative hooks that link into how the musician’s music came about, the inspiration, the heartfelt reasons etc.. Over many years we have created headline grabbing ideas for artists of all different musical styles due to the background of those who founded the company at labels such as Guns ‘n’ Roses, Nirvana home Geffen Records through to Motown , MCA , Polydor and many more. So our life is about creating campaigns for artists and this has been the case for over 20 years, we appreciate the efforts musicians have to make to succeed and we act as a team to help them build media traction in a passionate and caring way.