The best type of music promotion and UK music PR is the type that gets you as an artist noticed! It is as simple as that. So, at Quite Great, we strive to find the key ‘angle’ that will help us generate creative , impactful music promotion. Over twenty years and whilst Head of PR at Polydor and overseeing releases for Geffen, Motown, Fiction, Mother etc – it was always important to consider a creative idea that could really help a release to grow.
That is what we have done for many years – sitting down, listening and understanding what makes the artist tick and what is the back story to how their music is created that could help the press and online buzz. This creative thinking relates to all different types of music from classical to head rock and indie to urban, everyone has a story to tell.
When approaching us to discuss the label services we offer or just individual services, always make sure you are ready to discuss the small details behind your music and think of what would be relevant to develop for example we have had acoustic artists touring the UK along the canal system stopping off and performing at pubs, dance acts who get spotted by label singing behind beauty counters, bands who create artwork from rubbish, folk singers who lived in a tree, rock gods who are rumoured to be buying football teams, former waitresses singing for their supper who end up performing to Brad Pitt and George Clooney and getting a major label deal, classical acts busking to raise money for charities, the list is endless.
But the fundamental thing is to look at where the story fits into the release pattern and not to try and make an idea fit if it is not going to help the artist to gain media coverage, as don’t forget, there is a great opportunity once a news story is online that a radio interview or series of radio interviews will take place and hence radio play, word of mouth discussions in the work place, in bars etc relating to the story and hence potential fan growth.
This is what we like to see as the best PR for music artists, the ability to work with artists and discover the story that will hit the headlines.
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