In a world of developing social media and possible ways to raise your profile in the world of arts, it can be very confusing trying to decide how and where to try and publicise yourself and your work. This is where the professional advice of an art PR agency like Quite Great are so important to give advice and lend that gentle hand to promote your work further.
As a starting point it is useful for art PR companies to know as much as possible about the artist or photographer. Many artists may find this awkward as they focus so passionately on their art rather than themselves, but ultimately people like to know about the artist. We love trying to understand why artists produce the work they do, what their inspirations are and why. The history of artists from Van Gogh’s mental health issues that led to him chopping off his ear and the work that surrounded these troubled times, the haunting crows fleeing across the skies, is all information that has created so much more intrigue around Van Gogh as an artist and became his artist PR.
The same is true for artists like Tracey Emin, Damien Hirst, even Banksy who we know so little about has created success through his art PR campaign of being a mystery.
As an art PR consultancy Quite Great is always passionate about our clients and getting to know them personally is an important part of the developing relationship that enables professional and successful campaigns and is the reason why artists return year after year to work with us.
Art PR and art marketing for artists is an important tool, it may not be totally instant and is often most successful as a constant drip feed of information that regionally and nationally through the media of press, content blogs, social media, radio and TV grows interest. Backed by an artist’s involvement with exhibitions, shows and new releases the story of an artist can grow successfully through the PR for artists and their fine art marketing and then create a story that people want to learn more about and hence relate to when enjoying the art they buy.
Written by: Lisa Freeman
lisa@quitegreat.co.uk
After twenty-five years as an experienced arts PR, Lisa is now further expanding her focus within the art world to develop PR and Marketing campaigns within all sectors of arts and culture, from art galleries to exhibitions, as well as individual artist campaigns and charity art foundations.
Read our case studies
CONTEMPORARY VISUAL ARTIST BRIAN PARKER | Case Study
Fine art photographer & author of ‘The Imaginarium’ Gary Nicholls | Case study
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